Marketing

Content Marketing Writer

Full-time
6+ years
Montreal

What we do

Heyday is on a mission to revolutionize retail by bringing the in-store experience to the favourite messaging channels of every type of customer. Heyday’s platform helps retailers and brands sell and support from a distance with its next-generation conversational AI solution that combines the power of live chat and automation. With Heyday, brands can enable memorable, convenient, and always-on experiences for their customers, while freeing their teams to focus on high-value interactions. 


Who you'll be working with

At Heyday, we're a fun mix of passionate and smart developers, designers, marketers, product managers, salespeople, and analysts. With our diverse skills and expertise, we work together as one team, while doing our best work. Here we emphasize collaboration, transparency, integrity and empathy.


What you’ll do

We are looking for a content creator with experience in creating emails, blogs, social posts for B2B companies. Our audience comprises senior business leaders across the retail industry, and the role requires the ability to craft compelling content tailored to this audience.

In deep collaboration with the Sales, you will create and refine content to support all aspects of Heyday’s B2B Account Based Marketing (ABM) efforts -  using content to help sales teams generate demand and nurture leads to conversion. You will also be the lead for all initiatives relating to content production, from ghostwriting for thought leadership, website content, to building out sales collaterals.

Your main responsibilities: 

  • Develop and deliver customized content for all Heyday ABM efforts, this includes persona-driven emails, blog posts, social media posts, landing page content etc.
  • Master the Heyday Ideal Persona for outreach and craft killer content that speaks to their needs and interests on a personal level
  • Conceptualize, write, edit and produce multi-format content to generate leads and nurture prospects while ensuring full alignment with sales goals.
  • Take charge of the Heyday brand voice, casting a critical eye on all outgoing content from PR, product related content to social media, paid ads and more. 
  • Build conversion friendly content for website landing pages
  • Contribute to event and sponsorship content development
  • Creating highly differentiated content that speaks to users at various points in the customer journey 
  • Ensuring all outgoing content is optimized for SEO
  • Building and presenting monthly reports to track progress on key objectives


What you’ll need

  • Previous experience in B2B content writing is required with a minimum 6 years of experience in B2B marketing, ideally in SaaS, retail or AI 
  • Previous experience managing social media for B2B companies
  • Ability to juggle multiple priorities and meet tight deadlines 
  • Razor-sharp organizational skills and an ability to maintain strong production processes 
  • Autonomous learning habits and a desire to self-educate on industry trends, the competitive landscape, and Heyday’s technology 
  • Ability to connect the dots across various sources of data to develop and iterate on plans
  • Experience working with cross-functional teams, including, but not limited to: marketing, product owners, graphic and user experience designers, sales reps, and more
  • Mastery of the English language - and if you speak French too, it’s even better!

In other words, you are a motivated, professional person who loves teamwork and is always on the lookout for innovative ideas and solutions. You offer inspired ideas to help promote the continued growth and excellence of your team. Above all, you love changes and a dynamic work environment!

If you are interested in this position but do not meet all the requirements, do not hesitate to get in touch and explain what interests you about this opportunity and how your experience is relevant to the role!

Be sure to follow us on LinkedIn, Facebook, Twitter and AngelList to stay up to date on any new Heyday career opportunities. 


Why Join Heyday?

You’ll work on an innovative product. You’ll learn new skills and grow your expertise while being constantly challenged in a fast-paced work environment. But you won’t do it all alone, and you’ll be able to count on the support of your team to help you do your best work! Although we are a fast-growing start-up, we understand the importance of having a work-life balance, and you'll be surprised to see how much we can accomplish while remaining calm and positive :)

To ensure your well-being at Heyday, here's what we offer:

  • Group insurance including Dialogue (telemedicine application) from day one and paid 50% by Heyday!
  • Here, everyone starts with 3 weeks of vacation.
  • Of course, flexible work hours  ;)

We are currently working remote, but when it's safe again, you'll enjoy working on the 14th floor of a building that offers a breathtaking view of Mont-Royal and downtown - at the corner of Saint-Laurent & Rachel! 


We thank all applicants for their interest; and we will do our best to reply to all of you in a timely manner.


Difference help us grow

Heyday is an equal opportunity employer that values diversity. Here you will feel like you belong regardless of your ethnicity, religion, colour, national origin, gender, sexual orientation, age, marital or disability status. We seek different perspectives, experiences and opinions. We embrace diversity because we genuinely believe that it helps us grow and innovate. 

Let us know if you’ll require assistance during the application process.


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