Take a look at the 5 strategies you can implement to make BFCM your most successful retail event of the year.
AI has the power to help humanize commerce further. Here are the shifts that can make this happen.
Direct-to-consumer is the new retail disruption.
Learn what to expect (and what not to) from chatbots and AI assistants
How AI and FAQ automation frees up time for agents and helps merchants monetize customer inquiries.
As the importance of customer support in user experiences skyrockets, it’s time to turn what was once seen as a costly team into a revenue stream.
AI and chatbots are helping ecommerce brands offer white-glove service at scale online.
With ever-increasing customer expectations, brands need to make sure they design every interaction to delight customers throughout their entire journey.
In the Conversational AI world, marketing, sales and CS teams now live under the same roof
Customer focus is table stakes. Customer obsession is the new frontier.
Using Conversational AI to create a seamless shopping experience
In the age of ecommerce, shopping is available to consumers at every moment of every day.
A former advertising copywriter dives into the realities, and opportunities, of conversation design, chatbots and conversational AI.
A few helpful pointers on how conversational software can help your brand chat its way to success on V-Day.
As digital disruption continues to alter the media landscape and rewrite the rules of the game, marketers need to keep a close eye on the systemic trends at play.
Bandersnatch’s use of non-linear narratives and personalized viewing experiences are just a few lessons brands can learn about designing engaging customer experiences.
With live chat, businesses can unlock the power of one-to-one conversation to leverage contextual data and create bespoke shopping experiences.
The new generation of shoppers is increasingly looking for instant gratification -- the same level of immediacy they’re accustomed to with their phone.
In a world where customer insights are the foundation of seamless, personalized shopping experiences, CPG brands need to regain control over data ownership.
Creating iconic brands is a marketer’s dream, but it’s getting more complex every day. Not because people no longer care about brands, but because the rules of the game have changed.
In the age of omnichannel shopping and ubiquitous messaging apps, brands have no choice but to shift gears and reinvent the way they communicate with consumers.
AI both intrigues and frightens us. And for regular people with regular jobs, the questions are these: Are robots going to take my job? Will I be left with nothing to do but twiddle my thumbs in a robot-dominated world?
Approaching a chatbot like an app is a mistake because the two aren’t created equal. UX designers must develop a unique set of design principles for the new conversational paradigm.
For brands and marketers joining the chatbot journey, the hyperdynamic, often polarizing views on which type of bot is best can be confusing. Should you build a voice bot or a text bot?
Marketers are grasping the opportunity to build a one-on-one customer communication channel. Big things are about to happen.
AI is a powerful tool, and we’ve barely scratched the surface. Its potential is both scary and exhilarating, and every industry will see its emergence transform the rules of the game.
Chatbots and conversational apps are a marketing goldmine. Here’s why.