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Insights and stories from Heyday

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From bricks to clicks: 3 ways retailers can adapt to a remote-first world.

Here, our co-founder and CEO, Steve Desjarlais, reflects on the disruption of consumer shopping habits, the importance of swift adaptation for retailers everywhere, and how he expects the global retail market to change for the long-term -- and the better.

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Rewriting the Playbook for Customer Support: Lessons from Decathlon Singapore

Head of Customer Engagement at Decathlon Singapore, Camille Ract, shares how she and her team ensure a seamless ecommerce experience for customers.

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Sales Automation: 10 Ways to Sell Efficiently

Learn new and different ways in which retailers can use sales automation chatbots to improve team productivity and efficiency.

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Meet Sacha: UX Designer at Heyday

What does a UX designer do, anyway? Sacha unpacks this unique and critical role in the world of product.

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A 5-step guide to unlocking more sales via Google’s Business Messages

Unpack how retailers can use this new channel to generate more sales opportunities, shine against competitors, and connect with customers at a deeper level.

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Empathy in retail: staying on track in the time of distancing

Listening to customers has never been more integral to the success of a brand. So how can you assess your ability to empathize effectively? And better yet, how can you equip your team, your employees, and your stores with the right tools to demonstrate empathy?

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Yan Martin’s 6 crucial insights on leadership and brand purpose

In this Q&A, Yan Martin reveals key pieces of wisdom for retailers focused on steering their marketing efforts in the right direction today, tomorrow, and well into the future.

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6 Common Chatbot Myths Debunked

Learn about the common misconceptions about AI chatbots, so you know exactly what to expect, and what not to expect, as you begin drafting your AI strategy.

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Say hello to Google’s Business Messages

Google is empowering businesses with the ability to message local customers simply and seamlessly, at a time when making connections is more important than ever.

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Digital acceleration and resiliency: a look at Fresh cosmetics

Industry leader—Aida Shenkute—Brand General Manager at Fresh Canada shares how Fresh is staying agile, collaborative, and optimistic for the future by adapting to change and listening to its community.

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Conversational Commerce: The Driving Force for Retail Brands in the Contactless Economy

In this contactless economy, conversational commerce is at the forefront of industry leaders' minds, driving brand equity and business. Learn how retailers and ecommerce businesses are using conversational commerce in the new normal.

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MAKE UP FOR EVER: How to establish a strong digital foundation for the future

When COVID-19 hit and in-store sales came to a screeching halt, Raphael and his team didn’t have to go back to the drawing board. The only question they had to ask was: “how and what can we multiply to build and maintain the strongest sense of community right now?” 

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How DTC Meal Kit Provider Goodfood Coped During the Pandemic

How did a thriving organization like Goodfood adjust to the massive disruption ignited by COVID-19? We sat down with Howard Chan, Director of Product Management, to find out.

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10 Strategies to Succeed in the Post-Lockdown Retail World

New strategies for retailers to persuade shoppers that it is safe to visit brick-and-mortar stores post-lockdown.

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Customer support in the age of COVID-19

Customer support standards are evolving rapidly as retailers look to digitize their business while replicating the in-store experience online.

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8 retail strategies to combat the impact of COVID-19

To minimize the impact of the Coronavirus pandemic on their business, retailers are accelerating digital transformation and finally embracing e-commerce. Here are 8 strategies brands should consider when they take their retail business online.

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4 ways retailers can mitigate the impact of COVID-19

As the coronavirus crisis wreaks havoc globally, here are 4 ways retailers can mitigate its impact on their business.

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Why the Coronavirus Crisis will Alter Shopping Habits for Good

As the coronavirus pandemic forces people to stay home, digital consumption will accelerate, possibly altering intrinsic customer behaviour and the face of retail as we know it.

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COVID-19: A message from our founders to retailers

In response to this crisis, we are rolling out today our “Retail Relief” program to help small and mid-sized local retailers stay afloat during the crisis.

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The year of seamless shopping: 10 retail trends for 2020

Success is there for the taking for retailers who put their customers first by acting like tech companies (i.e. Netflix and Amazon). Here are 10 top retail trends we’ll see in 2020.

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7 Trends CIOs need to follow to be successful in 2020

As the role of CIOs becomes increasingly important, Chiranjoy Das (former CIO 100 award recipient and former advisor to Gartner) shares the trends to look out for in the new year.

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Say hello to our new logo

Our new brand identity marks the beginning of a new day at Heyday

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How Chatbots Help Holiday Shoppers and Sellers

During BFCM , support teams struggle to service all customers but chatbots can be a game changer by delivering VIP service at scale.

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Shopping Season Strategies: 5 Ways to Prepare

Take a look at the 5 strategies you can implement to make BFCM your most successful retail event of the year.

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Humanizing commerce with Conversational AI

AI has the power to help humanize commerce further. Here are the shifts that can make this happen.

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The 4 pillars of a great direct-to-consumer strategy

Direct-to-consumer is the new retail disruption.

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How to Take Your Customer Experience to the Next Level

Chatbots, artificial intelligence (AI) and live chat solutions are helping retailers take their customer experience to the next level.

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7 Ultimate Chatbot Datasets for E-commerce

Not all chatbots are created equal - here’s how to make sure you get a stud and not a dud.

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Top 6 questions customers are asking ecommerce chatbots

How AI and FAQ automation frees up time for agents and helps merchants monetize customer inquiries.

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6 Ways to Boost Customer Experience and Sales

As the importance of customer support in user experiences skyrockets, it’s time to turn what was once seen as a costly team into a revenue stream.

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Clienteling in the age of luxury ecommerce

AI and chatbots are helping ecommerce brands offer white-glove service at scale online.

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How to Avoid Customer Debt?

With ever-increasing customer expectations, brands need to make sure they design every interaction to delight customers throughout their entire journey.

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Why customer service is your new sales engine

In the Conversational AI world, marketing, sales and CS teams now live under the same roof

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A Crucial Ally for Customer-Obsessed Brands — Conversational AI

Customer focus is table stakes. Customer obsession is the new frontier.

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The Three Levers of Consumer Power

As a marketer, what can you do in this hypercompetitive, oversaturated digital world full of busy and empowered consumers?

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10 reasons why ecommerce is broken and how to fix it

Using Conversational AI to create a seamless shopping experience

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7 ways chatbots are improving the customer journey

In the age of ecommerce, shopping is available to consumers at every moment of every day.

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Teaching AI to Speak: My Learnings as a Conversation Designer

A former advertising copywriter dives into the realities, and opportunities, of conversation design, chatbots and conversational AI.

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How Chatbots Support Your Top 10 Customer Personas on Valentine’s Day

A few helpful pointers on how conversational software can help your brand chat its way to success on V-Day.

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Five Trends That Are Shaping the Future of Marketing

As digital disruption continues to alter the media landscape and rewrite the rules of the game, marketers need to keep a close eye on the systemic trends at play.

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Netflix’s Black Mirror — Bandersnatch — Is a Lesson in Personalization

Bandersnatch’s use of non-linear narratives and personalized viewing experiences are just a few lessons brands can learn about designing engaging customer experiences.

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Five Reasons Why Your E-commerce Store Needs Live Chat

With live chat, businesses can unlock the power of one-to-one conversation to leverage contextual data and create bespoke shopping experiences.

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How retailers can adapt to rising customer expectations

The new generation of shoppers is increasingly looking for instant gratification -- the same level of immediacy they’re accustomed to with their phone.

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The AI Effect: Customer Service

In this episode of the AI Effect, Heyday co-founder Etienne Mérineau, Amber Mac and Accenture’s Managing Director of AI, Jodie Wallis dive into the role and possibilities of AI in the world of customer service.

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How CPG brands can reclaim their data and their destiny

In a world where customer insights are the foundation of seamless, personalized shopping experiences, CPG brands need to regain control over data ownership.

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Branding in an AI-driven world

Creating iconic brands is a marketer’s dream, but it’s getting more complex every day. Not because people no longer care about brands, but because the rules of the game have changed.

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Conversational marketing: Why brands must become more effective listeners

In the age of omnichannel shopping and ubiquitous messaging apps, brands have no choice but to shift gears and reinvent the way they communicate with consumers.

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Scalability and Automation: How Bots Will Make Us Superhuman

AI both intrigues and frightens us. And for regular people with regular jobs, the questions are these: Are robots going to take my job? Will I be left with nothing to do but twiddle my thumbs in a robot-dominated world?

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Why better design leads to better AI

Approaching a chatbot like an app is a mistake because the two aren’t created equal. UX designers must develop a unique set of design principles for the new conversational paradigm.

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Voice or text for bots? It’s all about context

For brands and marketers joining the chatbot journey, the hyperdynamic, often polarizing views on which type of bot is best can be confusing. Should you build a voice bot or a text bot?

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15 Reasons Why Chatbots Are the New Holy Grail for Brands

Marketers are grasping the opportunity to build a one-on-one customer communication channel. Big things are about to happen.

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How AI helps marketers tell better stories

AI is a powerful tool, and we’ve barely scratched the surface. Its potential is both scary and exhilarating, and every industry will see its emergence transform the rules of the game.

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A Brand’s Guide to Conversational Marketing

Chatbots and conversational apps are a marketing goldmine. Here’s why.

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Writers are the new designers

How chatbots are rewriting the rules of experience design for the better.