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Insights and stories from Heyday

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5 strategies to get your team ready for Black Friday frenzy

Take a look at the 5 strategies you can implement to make BFCM your most successful retail event of the year.

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Humanizing commerce with Conversational AI

AI has the power to help humanize commerce further. Here are the shifts that can make this happen.

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The 4 pillars of a great direct-to-consumer strategy

Direct-to-consumer is the new retail disruption.

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Conversational AI: Fantasy vs. reality

Learn what to expect (and what not to) from chatbots and AI assistants

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Top 6 questions customers are asking ecommerce chatbots

How AI and FAQ automation frees up time for agents and helps merchants monetize customer inquiries.

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6 reasons why customer service can help boost ecommerce sales

As the importance of customer support in user experiences skyrockets, it’s time to turn what was once seen as a costly team into a revenue stream.

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Clienteling in the age of luxury ecommerce

AI and chatbots are helping ecommerce brands offer white-glove service at scale online.

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8 Different ways you accumulate customer bebt and how to avoid it

With ever-increasing customer expectations, brands need to make sure they design every interaction to delight customers throughout their entire journey.

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Why customer service is your new sales engine

In the Conversational AI world, marketing, sales and CS teams now live under the same roof

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Why Conversational AI is a crucial ally for customer-obsessed brands

Customer focus is table stakes. Customer obsession is the new frontier.

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10 reasons why ecommerce is broken and how to fix it

Using Conversational AI to create a seamless shopping experience

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7 ways chatbots are improving the customer journey

In the age of ecommerce, shopping is available to consumers at every moment of every day.

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Teaching AI to speak: Confessions of a conversation designer

A former advertising copywriter dives into the realities, and opportunities, of conversation design, chatbots and conversational AI.

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How to win customers’ hearts on Valentine’s Day with Conversational AI

A few helpful pointers on how conversational software can help your brand chat its way to success on V-Day.

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Five trends that are shaping the future of marketing and ecommerce

As digital disruption continues to alter the media landscape and rewrite the rules of the game, marketers need to keep a close eye on the systemic trends at play.

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What Black Mirror: Bandersnatch teaches us about personalization

Bandersnatch’s use of non-linear narratives and personalized viewing experiences are just a few lessons brands can learn about designing engaging customer experiences.

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Five reasons why live chat is radically changing the face of ecommerce

With live chat, businesses can unlock the power of one-to-one conversation to leverage contextual data and create bespoke shopping experiences.

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How retailers can adapt to rising customer expectations

The new generation of shoppers is increasingly looking for instant gratification -- the same level of immediacy they’re accustomed to with their phone.

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How CPG brands can reclaim their data and their destiny

In a world where customer insights are the foundation of seamless, personalized shopping experiences, CPG brands need to regain control over data ownership.

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Branding in an AI-driven world

Creating iconic brands is a marketer’s dream, but it’s getting more complex every day. Not because people no longer care about brands, but because the rules of the game have changed.

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Conversational marketing: Why brands must become more effective listeners

In the age of omnichannel shopping and ubiquitous messaging apps, brands have no choice but to shift gears and reinvent the way they communicate with consumers.

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Forget Arnold and the Terminator — Bots will make us superhuman

AI both intrigues and frightens us. And for regular people with regular jobs, the questions are these: Are robots going to take my job? Will I be left with nothing to do but twiddle my thumbs in a robot-dominated world?

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Why better design leads to better AI

Approaching a chatbot like an app is a mistake because the two aren’t created equal. UX designers must develop a unique set of design principles for the new conversational paradigm.

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Voice or text for bots? It’s all about context

For brands and marketers joining the chatbot journey, the hyperdynamic, often polarizing views on which type of bot is best can be confusing. Should you build a voice bot or a text bot?

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15 reasons why chatbots are the holy grail for digital marketers and brands

Marketers are grasping the opportunity to build a one-on-one customer communication channel. Big things are about to happen.

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How AI helps marketers tell better stories

AI is a powerful tool, and we’ve barely scratched the surface. Its potential is both scary and exhilarating, and every industry will see its emergence transform the rules of the game.

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Conversational marketing: A new paradigm for brands

Chatbots and conversational apps are a marketing goldmine. Here’s why.

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Writers are the new designers

How chatbots are rewriting the rules of experience design for the better.