Insights, stories and advice from the Heyday chatterboxes.
AI and chatbots are helping ecommerce brands offer white-glove service at scale online.
Chatting with shoppers one-to-one via live chat has an undeniable allure, but there’s a problem that nobody is talking about: on its own, live chat it isn’t scalable.
This article is part of Heyday’s Intel series, where I publish findings from our research around conversational commerce. We analyze how shoppers use conversational AI and how merchants can better leverage conversations, whether automated or human, to increase sales and customer satisfaction. Follow me for more research.
With consumers approaching shopping with a digital-first mindset from the outset of the pandemic, the role of a retail sales associate is changing. I set out to explore perhaps one of the most enduring retail transformations of 2020: the emergence of the virtual sales associate.
In this post, I’ll cover game design techniques that I learned while leading the development of games like Assassin’s Creed and Far Cry that you can use to gamify your online shopping experience and make customers feel good about shopping with your brand.