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Why do Shoppers use Virtual Assistants? We Analyzed Over 1,000,000 Conversations to Find Out

This article is part of Heyday’s Intel series, where I publish findings from our research around conversational commerce. We analyze how shoppers use conversational AI and how merchants can better leverage conversations, whether automated or human, to increase sales and customer satisfaction. Follow me for more research. 

Expert talk

Distance Selling: What's Next for Retail Sales Associates?

With consumers approaching shopping with a digital-first mindset from the outset of the pandemic, the role of a retail sales associate is changing. I set out to explore perhaps one of the most enduring retail transformations of 2020: the emergence of the virtual sales associate. 

Expert talk

Designing for Dopamine: What Can Ecommerce Merchants Learn From Video Games?

In this post, I’ll cover game design techniques that I learned while leading the development of games like Assassin’s Creed and Far Cry that you can use to gamify your online shopping experience and make customers feel good about shopping with your brand. 

Expert talk

Talking Chat: Expert Insights from Ellen Dunne, Senior Product Lead at Shopify

In this feature, Ellen Dunne, conversational commerce expert and Senior Product Lead at Shopify, shares her insights on the complex, ever-changing chatbot space this year, and into 2021.

Expert talk

Why Helping is the New Selling With Heyday Co-Founder and CMO Étienne Mérineau and Shopify’s Steve Hutt

In the latest episode of the eCommerce Fastlane Podcast, Shopify Merchant Success Manager, Steve Hutt, spoke with our co-founder and CMO, Étienne Mérineau, about the digital customer experience and why automation is here to help merchants—not replace them.

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