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Insights and stories from Heyday

Tips
How game design principles can help brands create engaging customer conversations

Chatbots are now pivotal to creating complete experiences for customers, complete with graphics, creative storytelling, and personalization akin to that of the gaming world.

Tips
Dissecting the 8 layers of Conversational AI

Before going all-in on a virtual customer assistant, it's important to understand the moving parts involved in creating an enterprise-grade Conversational AI assistant.

Tips
10 keys to writing stellar bot conversations

With dialogue at the center of product design, it’s critical to design frameworks and standards of excellence that ensure we build bots that seamlessly combine copy and code.