15 reasons why chatbots are the holy grail for digital marketers and brands

Marketers are grasping the opportunity to build a one-on-one customer communication channel. Big things are about to happen.
By
Étienne Merineau
March 31, 2017

At Heyday, we’ve been evangelizing brands on the virtues of bots for nearly a year now. 2016 was a year of experimentation and education. Marketers would chat with us out of sheer curiosity, but most of them were not ready to take the leap and invest in the space just yet. In 2017, the vibe of the market is completely different. Marketers are now grasping the opportunity to build a one-on-one communication channel with their customers and they’re starting to embrace fully this new medium. Big things are about to happen and we can’t wait to share with you what we’ve been cooking later this year.

In the meantime, here’s a homemade infographic we created as supporting data when chatting with potential clients who are unfamiliar with the chatbot space.