Heyday integrates with Google’s Business Messages to help retailers engage with local shoppers

Tess Boissonneault
July 1, 2020

Montreal, July 6th, 2020 

Global leader in conversational AI for retailers, Heyday, today announced its integration with Google’s Business Messages. Heyday is among the first set of companies within the Business Messages ecosystem, and the sole Canadian provider with French language options.

With this integration, multi-location retailers can offer customers a “message” option directly via Google Maps via the Google My Business listing. This feature allows retailers to provide last-mile shoppers with key information to effectively sell and service, such as changing business hours, updates on order status, in-store appointment booking, and more. Customers will also have the option to  speak directly with a store associate from a nearby store directly in the Google Maps channel. 

Heyday’s CEO and co-founder, Steve Desjarlais, deems this a pivotal step in the new normal of brick and mortar retail.

“Giving retailers every opportunity to connect with customers is key, especially in today’s uncertain and changing climate. Businesses have accelerated digital transformation and consumers have changed the way they shop. Our goal is to help retailers serve their customers in a tailored, efficient, and personalized way via chat and messaging. And this key to accomplishing that goal for our global retail clients.” 

Starting today, retailers will be able to unlock a slew of conversational features inside Google Maps, including, but not limited to: 

  • Mobile & Android apps: customers can be served by your in-store reps, on the go, directly via Heyday’s mobile app 
  • Multilingual Natural Language Processing: global customers can be served in highly localized, personalized languages and dialects 
  • FAQ Automation: up to 80% of inquiries can be automated such as opening hours, in-store distancing policies, curbside pickup, and more. 
  • Promotions: rich text, video and carousels can be leveraged to help reps suggest the right products to the right customers, and direct them to nearby stores with the right stock, or your ecommerce site 

This new experience between Heyday and Business Messages will help retailers worldwide turn local searches into in-store traffic and sales. Heyday’s hybrid chat technology uses a mix of AI-powered chatbots and connections with in-store associates, assuring customers can be served 24/7. In an increasingly digital world, Heyday’s integration with Google’s Business Messages is yet another milestone in bridging the digital world with the physical store to create fully-fledged omnichannel experiences. 


Heyday is a Conversational AI platform serving hundreds of global brands such as Decathlon, DAVIDsTEA and Danone. Their hybrid AI platform augments sales and support teams with a host of AI-powered features, including automation, sales, and conversation features embedded within each customer chat. Heyday integrates with every key customer chat channel, from web to Facebook to WhatsApp and much more.