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Heyday Joins Hootsuite to Build the Future of Social Commerce
By
 — August 3, 2021

When we started Heyday in 2017, we imagined a new breed of customer experiences. Customer experiences that are seamless and consistent across channels, not disjointed. Customer experiences that are engaging and personalized, not “one-size-fits-all”. Customer experiences that make people feel valued and heard, not like they’re mere support ticket numbers.

It was clear to us then that the rise of messaging apps was an inflection point in the history of business – changing everything from marketing to sales to customer care.

‍Conversations would become the lifeblood of e-commerce. And chat would become the new customer interface. 

This insight galvanized our ambition and crystallized our founding vision to make buying from a brand as easy as messaging a friend

The ability to handle millions of 1:1 conversations with customers simultaneously and at scale would become paramount to any brand’s success in this new conversational economy (even more so three years later with the disruption of COVID-19). And we were excited to help pave a new way forward with the helping hand of AI.

With this as a starting point, we set out to build a world-class customer messaging platform to empower brands to be their best selves and deliver more personalized and engaging customer experiences. The result is an end-to-end conversational platform that manages every customer touchpoint under one roof – from first chat to checkout to customer care – and that leverages the power of AI to automate FAQs and remove the noise, keeping sales and support teams focused on the conversations that matter.

In the last four years, our vision gained momentum and our business grew exponentially as a result, with iconic brands like Lacoste, Decathlon, Cirque du Soleil, Danone and Bestseller (Jack & Jones) trusting us with their customer experience. 

Today, we’re at a new inflection point. Social media and messaging have become two sides of the same coin: acting both as the new storefront and helpdesk of the digital-first customer journey. A new generation of shoppers now seeks to engage with brands, make purchases and receive real-time customer service via these channels. Relationships start and end on social, so brands need a complete solution to delight their customers and turn engagement into lasting relationships and revenue.

It’s with this shared vision in mind that we are proud to announce that we are joining Hootsuite, the global leader in social media management.

With its world-class team and a customer base of more than 210,000 brands globally, Hootsuite will help democratize our vision and technology even further: adding its know-how and firepower to build together the future of social commerce.

We look forward to working closely with the Hootsuite team, where we will operate as  partners to continue to realize success for our customers. With our complementary capabilities, we will provide brands with an end-to-end social and conversational platform to deliver exceptional customer experiences at scale.

Steve, David, Hugues and I are immensely grateful to our clients and partners for trusting us and inspiring us to build a new vision for commerce and customer experience. We also want to thank our incredible team for their relentless dedication, drive and creativity: you’ve been instrumental in getting us to where we are and in delivering a state-of-the-art product that our customers love.

We can’t wait to keep growing together.

Onwards and upwards,

The Heyday founders

– Etienne Mérineau, Steve Desjarlais, David Bordeleau & Hugues Rousseau



P.S. We keep shipping new features that our customers love. If you want to know what the new Heyday is all about, let’s chat!

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