Say hello to our new logo

Our new brand identity marks the beginning of a new day at Heyday
By
Étienne Merineau
November 18, 2019


“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
- Lindon Leader (designer of the iconic FedEx logo)


A great logo is more than just a logo. It conveys a sense of higher purpose, a foundational mission that can survive the zeitgeist and the test of time. 

A great logo captures the entire spirit of a brand. It’s its megaphone, its flag in the sand, its signal in a world full of noise.

A great logo is simple yet meaningful and instantly memorable.

Despite its undeniable importance, startups tend to underinvest in branding. In the early days, you just have so much to think about—from building your product to signing and onboarding early-stage customers to pitching to investors. Your logo and overall brand identity quietly take the backseat while you take care of more urgent matters.

Heyday was no different. But now that we’ve built a solid enterprise-grade product, signed a few world-class brands (including LVMH, Decathlon Danone, DAVIDsTEA and Cirque du Soleil), and raised our seed round, we needed a new identity to get ready for the next stage of our growth.

That’s what we set out to do over the summer. After spending some time reflecting on who we are and where we are heading, we went back to the drawing board to craft a brand that fully captures our mission and ambitions. Today, we’re proud to reveal the result of our hard work. 


Say hello to our new logo

Before you even start thinking about redesigning your logo, you first need to think about what you stand for. Why do you exist? Which dent do you want to make in the universe?

Borrowing from Simon Sinek’s famous framework, we set out to distill our why, our how and our what. Here’s where landed:

Why: Make e-commerce more personal and meaningful

How: By putting conversation at the heart of every customer interaction

What: An AI-augmented customer messaging platform for e-commerce brands

A gif of the Heyday logo in bright colours

Our new logo captures our entire spirit and company mission in one simple icon: 

Heyday logo along with two lines of text.

We wanted our icon to be super simple — so simple in fact that it could be hand drawn by a kid (like the iconic golden arches of McDonald’s or the swoosh of Nike). We also wanted it to convey our hybrid chat product philosophy: The smiley face both looks like a happy person and a robot, further cementing our motto of “enhancing humans, not replacing them”. The simplicity and universality of the icon is really what made us fall in love with it.

This new icon operates on so many levels:

Why the Heyday logo works on different levels.


  • The Three Dots also evoke our three core pillars (the internal teams that Heyday’s Conversational AI solution gives superpowers to: sales, support & marketing).
  • If you make the smile rotate to 90 degrees, it creates a “C” for “Conversation” as the overarching umbrella that unifies these three pillars.

Conversational and personalized business cards

Conversational business cards with Heyday logo and some text.

We created custom business cards. Each set has 12 variations of colours. On the back of the card, each employee presents herself in a conversational and casual way while adding its personal purpose, for example: “I’m here to help you deliver customer happiness” or “I turn brands into virtual friends”.

Heyday business cards with the logo and text.


Why everything is in lowercase? Because...

  • that’s how people text each other every day (no CAPS, no punctuation, free-flowing text)
  • it feels more humble and human (it’s not screaming for attention)
  • it breaks conventions (and heyday was built to reinvent customer experience)
  • it’s different, it’s clean, it’s aesthetically pleasing

How it comes to life

App icon

iPhone screen with several app icons along with the Heyday app icon.

Chat widget

A quick look at how the conversation rolls with the Heyday chatbot.

Evolution of the Heyday live chat widget as the conversation grows with product carousels and options shown inside chat.

Agent dashboard

Screengrab of the Heyday dashboard where all conversations are logged.

Website

Heyday homepage as seen on the laptop and the mobile screen.

Email signature animation

Heyday signature animation

Stationery


Heyday stationery such as business cards and notebooks put on a pink background.

Wall art

Heyday logo and text shared on the side of a building.

Office


A purple door labeled Heyday with the logo.
Hey have a nice day are written on a pink wall.

Conference rooms

Our design system is used across the board, from wall art to swag to conference rooms. Here we named and branded each conference room at our brand new office...

Blah blah with the Heyday logo
Chit chat with the Heyday logo
Small talk with the Heyday logo

Mugs & stickers

2x2 matrix with 4 mugs in different colours with the company logo
Colourful Heyday stickers in a sheet
Stickers

Tone of voice

Our tone of voice is a mix of a few key guidelines: we wanted it to be:

  • conversational
  • friendly
  • customer-focused (customer advocate)
  • future-forward
  • quick witted
  • aspirational

Here are few examples of how it comes to life around the office and on Instagram feed:

You can't have retail without ai with the company logo
Make ecommerce more personal with stick figures on a purple background.
You and AI were meant to be inside a dotted heart symbol on a pink background.
Chat your way to customer happiness on a purple background

Like our new look? Tweet to us @heyday_ai or follow us on Facebook and Instagram @heydayai.