Selling on Shopify in 2022: 5 Integrations to Drive More Sales
We wanted to share the projected revenue for U.S. e-commerce sales in 2022, but we ran into a bit of a psychological hiccup: some numbers are just too big for the human mind to comprehend.
So we’ll take it slow: One. Trillion. Dollars.
One trillion dollars. Tri-ll-ion. That’s one million dollars times one million — and the amount of money that will be spent online in the United States alone by the end of the year.
We’re legitimately scared to tell you how much the 2022 global projections are, in case your head explodes. 🤯 (Oh, fine: $5.5 trillion. But don’t ask us to help us clean up once your mind is straight-up blown.)
People are — and we do not use this term lightly — going wild for shopping online.
In other words: we’re in the thick of an e-commerce boom.
What the heck are people buying online?
Ecomm is no joke, people (even though it is straight-up hilarious that you can order “wolverine meat-shredder claws” online.) Twenty-one percent of all retail sales are now made via web or social platforms.
Consumers are buying beauty products by the truckload (clean beauty alone is a $45 billion category). They’re stocking up on vinyl records (the market grew by more than 25,000% last year — that’s an awful lot of spins of Boney M’S Greatest Hits). Americans spent more than $183 billion online on fashion and accessories last year.
Ecomm businesses of all stripes are benefiting from this modern “charge it!” ethos, courtesy of shop-happy customers located all over the world — for instance, Argentina, Brazil, India, and Russia are all projected to post at least 26% growth in retail e-commerce sales this year. 🌎
All of which is to say: if you’ve got a Shopify store, you’re in the thick of a modern-day gold rush, poised to thrive.
But if and when a flood of customers comes your way, are you going to be ready to swim… or does all that pressure give you that sinking feeling? (Follow-up question: did this metaphor make a splash?)
A good problem to have: struggling to keep up with demand
The good news? 🤑 Sales are flowing in. (Get that money, honey!)
The sort-of-stressful news? 😳 Being efficient and effective gets harder and harder as traffic increases, particularly as merchants try to keep up with the sky-high expectations of Gen Z and Millennial shoppers.
If you want a piece of that sweet, sweet cash, you’d better make sure your customer service game is top-notch.
Of course, while you want to make the most out of every website visit and be the host with the most, there are only so many hours in a day… and only so many people in your company.
What’s a strapping young Shopify merchant to do?!
The secret to driving sales on Shopify? The right integrations
This is the part where technology swoops in to save the day: there’s a whole world of apps and integrations out there specifically designed to help teams optimize their time. These tools, when used effectively, won’t just cover your butt during rush times — they’ll actually help you grow and scale your business.
So here comes the million-dollar question (or, in this case, the trillion-dollar question, we suppose): which apps are best for optimizing your Shopify store? 🤔
Lucky for you, we’ve got the trillion-dollar answer. Read on for the most popular Shopify integrations for driving sales in 2022.
Essential Shopify app #1: Social Proof
While peer pressure can lead to trouble (like trying a chocolate cigarillo on a school trip), it can also lead to at least one good thing, too: a sale.
Personal recommendations play a huge role in consumer decision-making, but it turns out that strangers’ opinions can also push someone to make a purchase. Forty-nine percent of consumers trust reviews as much as their own friends and family. (Though to be fair, maybe those 49% of consumers have particularly shady and untrustworthy uncles?)
That’s why social proof integrations like CartKit’s Pop are so handy for Shopify merchants. Regular pop-ups inform browsing shoppers about recent sales or new reviews to help nudge them into taking the plunge. Basically, it’s AI technology paired with “everybody’s doing it” tension: a true recipe for success.
Essential Shopify app #2: SEO Optimizer
Organic search is one of the most powerful ways to drive traffic to your Shopify store, so jump on any chance you have to level up your SEO game. The Shopify integration marketplace is chock full of SEO tools.
One prime example is the highly-rated Plug In SEO. This handy little guy is constantly scanning your site, offering suggestions to, uh, optimize your optimization. Keywords, speed, broken links, blog content: it’s all under this bot’s watchful eye. 👀
With an SEO integration in place, you can spend less time scanning each individual page for weak spots and spend more time doing fun stuff like programming your Shopify chatbot app to use cool internet slang.
Essential Shopify app #3: Order Tracking
Once you’ve convinced a customer to actually give you their hard-earned money in exchange for one of your (no-doubt excellent) products, they’re probably going to be curious about when, exactly, they get to touch it and feel it and wear it to their big date with Craig in accounting.
That’s where a tracking integration comes in.
Something like the popular order status integration, Parcel Panel Order Tracking, works with thousands of couriers around the globe to deliver up-to-the-minute information on where a package might be. It’s like a little package detective, working for you. 🕵️♀️
You can also offer your customers automated order tracking updates by way of Heyday’s Sales & Support Chat by Hootsuite (hi!👋🏿).
Our conversational AI can be set up easily with your Shopify storefront and your preferred parcel tracking integrations, meaning everytime an anxious customer reaches out for an order status update on your website via the Heyday chat — an update is automatically sent within seconds. Now that’s top notch service. 💅
Essential Shopify app #4: Product Filter
With the help of a product filter integration — for instance, like the cleverly named “Product Filter and Search” — your e-tail store will be a breeze to sort through.
In addition to features like instant suggestions and catalog redirects, merchants can set up highly advanced collections and categories. Shoppers can hunt for just the outfit to wear to their ex’s wedding with the help of variants, tags, metafields, and typo-tolerant searches.
Your customer can’t buy the tube dress of their dreams if they can’t find it, after all.
Essential Shopify app #5: Conversational AI
Providing customer service around-the-clock to an international audience is no easy task… Well, no easy task for humans, anyways. But with the right Shopify chatbot, your team can deliver five-star customer experiences at scale.
Heyday’s Sales & Support Chat by Hootsuite, for instance, is a customer messaging platform for retailers that combines the power of conversational AI with the human touch of your team — the best of both worlds. 🤖
When integrated with your Shopify store, Heyday can save your customer support team some serious time and address consumer concerns at any hour of the day, with no wait time.
Inventory requests? Shipping updates? The Heyday Shopify chat has got it all covered with instant responses, whenever and wherever your customer may be.
Ready to integrate something special into your Shopify store? Download the Heyday chatbot app from the Shopify App marketplace and get started driving sales today.