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Three Dots

Insights, stories and advice from the Heyday chatterboxes.

9 ways to make your chatbot strategy a success

The first generation of chatbots in 2016 were shiny objects at best. In 2020, conversational AI assistants and chatbots have become much more pivotal: they are now the heart and soul of a solid and sustainable digital transformation strategy that puts AI front and centre.

The Three Levers of Consumer Power

As a marketer, what can you do in this hypercompetitive, oversaturated digital world full of busy and empowered consumers?

How CPG brands can reclaim their data and their destiny

In a world where customer insights are the foundation of seamless, personalized shopping experiences, CPG brands need to regain control over data ownership.

Branding in an AI-driven world

Creating iconic brands is a marketer’s dream, but it’s getting more complex every day. Not because people no longer care about brands, but because the rules of the game have changed.

Conversational Marketing: Why Brands Need to Become Better Listeners

In the age of omnichannel shopping and ubiquitous messaging apps, brands have no choice but to shift gears and reinvent the way they communicate with consumers.
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