The first generation of chatbots in 2016 were shiny objects at best. In 2020, conversational AI assistants and chatbots have become much more pivotal: they are now the heart and soul of a solid and sustainable digital transformation strategy that puts AI front and centre.
Insights, stories and advice from the Heyday chatterboxes.
As a marketer, what can you do in this hypercompetitive, oversaturated digital world full of busy and empowered consumers?
In a world where customer insights are the foundation of seamless, personalized shopping experiences, CPG brands need to regain control over data ownership.
Creating iconic brands is a marketer’s dream, but it’s getting more complex every day. Not because people no longer care about brands, but because the rules of the game have changed.
In the age of omnichannel shopping and ubiquitous messaging apps, brands have no choice but to shift gears and reinvent the way they communicate with consumers.